Digital marketing is changing at a rapid pace. New tactics and Digital Marketing Tools are constantly launching on the market, and that makes it difficult for even the savviest marketers to keep up.
According to one survey, 76% of people think marketing has changed more in the past two years than it did over the previous fifty. And with the industry evolving at a breakneck pace, it’s crucial to allocate your time and resources effectively to meet your objectives.
Google Analytics is undoubtedly the world’s most recognized free web analytics service. Thousands use it regularly. It has been setting industry standards by combining multiple analytical features for mobile as well as traditional user
To put it plainly, Google Analytics must be the very first feature that you ought to install on your site. It will record just about everything, the moment that you go live and will track for you what is working and what isn’t. What makes it unique are its tracking codes… The number of metrics that you get is incredible and to think that you get all of this for free.
Buzz Sumo helps provide more information to digital marketers through valuable content. It is obvious that content.Marketing is not only essential to SEO, but to digital marketing as well. The means that you must have access to useful and relevant content, and you must also stand out from the crowd.
Search trend data can be incredibly valuable to PPC marketers – so you can adjust campaigns to match seasonal demand – and Google Trends is one of the best free sources of this information out there.
You can never have too much competitive analysis, and the SEMrush suite of tools is definitely one of the best out there. Search for detailed keyword data by domain or keyword, and see what everyone else is up to.
Ahrefs is all in one SEO tool which provides many useful features to manage SEO projects. ahrefs allows you to do in-depth SEO competition analysis to learn why your competitors are ranking high. You can use many tools provided in ahrefs SEO software to improve your SEO results.
Yes, other social media tools offer scheduling functionality, but Buffer is among the simplest and most elegant platforms for managing social media accounts. Bonus points to the Buffer team for running one of the best blogs in the business.
Heatmaps are immensely useful tools to see how your visitors are really interacting with your site, and nobody does heatmaps better than CrazyEgg.
Moz allows you to compare competitive metrics, such as domain authority. Domain Authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines.
Keyword Planner is a focused version of a combination of the Google AdWords Estimator Tool and Keyword Tool
You can search for relevant ideas pertaining to your keyword assess the performance of a keyword, or try creating a combination of new keywords and a variety of options. It also has a free AdWords tool… for which the Keyword Planner helps in selecting competitive bids to use with your AdWords campaigns. The Keyword Planner will be of a big help, whether you’re a beginner or an expert in digital marketing and online advertising.
Hootsuite is one of those early multi social networking clients, which integrated most of the popular Social Media platforms. This help Business, SME’s and startups to execute amazing social media strategies across their organizations… so that their message is converted into relationships that matter.
This helps you manage all your Social Media accounts from one place, which itself save considerable time. The Free version permits the user to connect and manage up to three social media profiles…and comes with a 30-day risk-free period.