Byte: Oculus Rift VR headset has again grabbed an eye in the market.For the second time in four months, Facebook is now making an impact by dropping the price of Oculus Rift virtual reality headset.It costs around $500 instead of $600.The slashed price makes it more affordable and makes it best among its competitors.
Now, as part of a seasonal sale on VR content–the “Summer of Rift“–Oculus is once again bidding to boost the size of its user base by dropping the cost of a Rift/Touch.The previous cut in March, when Facebook permanently lowered the Rift’s cost to $500 and its motion controllers to $100, instead of $200.
Facebook’s Oculus Rift is now the cheapest available VR headset.The HTC Vive costs around $800 while the Sony PlayStation VR costs $400 but does not include motion controllers.Now the question is the Price drop of Oculus Rift is able to attract the new users in the market.Rubin agrees that high price of VR headset makes them less attractive to buy.
The stats state that Oculus had sold around 300,000 Rifts, while HTC had moved around half a million Vives.Rubin said that working with gaming publishers like Ubisoft and Epic Games on VR title which gives more exposure.
“Zuckerberg and Oculus have said repeatedly that it’s going to take years to build the ecosystem”.Rubin explained that there are more VR games available on Oculus platform, which should make it more compelling for consumers.Rubin stated that temporary $200 drop as “experimenting and seeing what happens, and we’ll have to decide what to do going forward. Our goal is to bring a large group of new users into the ecosystem“